Prompts for Marketing

Campaign planning & strategy

  1. Develop a multi-channel campaign plan for [product/service/event]. Include objectives, target audience, key messaging, channels, and KPIs.

  2. Build a timeline for our upcoming multi-channel campaign. Key dates and milestones are: [insert info]. Output as a horizontal timeline with phases, owners, and deadlines.

  3. Brainstorm 5 creative campaign ideas for our upcoming [event/launch]. The audience is [insert target], and our goal is [insert goal]. Include a theme, tagline, and 1–2 core tactics per idea.

  4. Create a creative brief for our next paid media campaign. Here's the goal, audience, and offer: [insert info]. Include sections for objective, audience insights, tone, assets needed, and KPIs.

  5. Build a messaging framework for a new product. The product details are: [insert info]. Output a table with 3 pillars: key benefits, proof points, and emotional triggers.

  6. Create a customer journey map for our [product/service]. Our typical customer is [insert profile]. Break it into stages, goals, touchpoints, and potential pain points per stage. Output as a table.

  7. Analyze past campaign performance for [product/service]. Provide insights, lessons learned, and recommendations for improvement.

  8. Identify target audience segments for [product/service] and suggest personalized messaging strategies for each segment.

  9. Create a content calendar for [campaign duration] including social media posts, emails, blogs, and ads.

  10. Develop a competitor analysis report for [product/service] campaigns, including strategy, messaging, and channel usage.

  11. Write a strategic campaign pitch deck outline for [client/brand] to present goals, creative direction, and expected results.

  12. Create a media mix strategy for [budget amount], detailing optimal spend allocation across channels like Meta, Google, LinkedIn, and email.

  13. Develop a “go-to-market” plan for [new product/service] including pre-launch, launch, and post-launch phases.

  14. Build a campaign dashboard template outlining key metrics to track performance across digital and offline channels.

  15. Suggest ways to integrate influencer, paid, and organic strategies for maximum campaign reach and engagement.

  16. Create 3 customer personas based on audience data for [industry], including motivations, pain points, and preferred communication styles.

  17. Write a risk mitigation plan for the upcoming campaign, identifying potential issues (budget, timing, creative) and backup actions.

  18. Build a “test and learn” plan to A/B test different creatives, messages, or channels for [campaign type].

  19. Write a post-campaign report outline that includes KPIs, ROI analysis, top-performing assets, and future optimization ideas.

  20. Develop a cross-functional collaboration plan between marketing, design, and sales teams to ensure smooth campaign execution.

Competitive and market research

  1. Research how the top 5 competitors structure their blog content strategy. Include tone, topics, frequency, SEO focus, CTAs, example URLs, takeaways, and a table summarizing common and standout tactics.

  2. Research 2024 trends in how [type] buyers research and evaluate [industry] products. Include behavior shifts, content preferences, and channel usage. Cite sources and output as a short briefing with bullet-point insights.

  3. Research typical CTRs, CPCs, and conversion rates for digital campaigns targeting [location] in 2024 on [ad channels]. Provide source links and a comparison table by country and channel.

  4. Compile how competitors are participating in [upcoming event]. Include booth activations, speaking sessions, sponsorships, collateral, and media coverage. Output as a table with links and strategic analysis.

  5. Research the most recommended tools for marketers by function (copywriting, planning, analytics, design). Create a table with features, pricing, pros/cons, primary use case, and sources.

  6. Analyze competitors’ social media strategies: post frequency, engagement rates, top content types, hashtags, influencer partnerships, example posts, and a comparative table with recommendations.

  7. Research pricing strategies of top competitors for [product/service]. Include tiers, promotions, bundles, discounts, positioning, and a summary table with strategic takeaways.

  8. Conduct a SWOT analysis for the top 5 competitors in [industry/market]. Provide concise tables for strengths, weaknesses, opportunities, threats, and one-line examples for each point.

  9. Research customer reviews across platforms for [competitor products/services]. Identify recurring praise, complaints, and requested features. Output a summary table with actionable product/marketing implications.

  10. Research emerging startups and new entrants in [industry/market]. Include business model, differentiators, target customers, funding stage, and a table summarizing threats and partnership opportunities.

  11. Estimate market size (TAM, SAM, SOM) for [product/region]. Show assumptions, data sources, and a short model with numbers and sensitivity scenarios.

  12. Build 3 priority customer personas for [market/product] using demographic, behavioral, and purchase-motivations data. For each persona, include messaging hooks and preferred channels.

  13. Perform a feature-gap analysis between our product and competitors. Output a table listing features, which competitors have them, importance score, and suggested roadmap priorities.

  14. Research distribution and partnership channels used by leading competitors in [market]. Include partner types, revenue models, and a recommendation matrix for potential partners.

  15. Analyze historical ad creative and landing page patterns of top competitors. Highlight recurring hooks, offers, and conversion-focused elements. Provide examples and a recommendations table.

  16. Run sentiment analysis on public mentions (reviews, tweets, Reddit) for [competitor/brand]. Summarize dominant sentiments, common themes, and immediate risks/opportunities. Output charts or a summary table.

  17. Research regulatory, compliance, or standards issues affecting [industry/market] in [region]. Summarize requirements, timelines, and how competitors are responding. Provide links and a risk matrix.

  18. Analyze patent and IP filings for competitors in [technology area]. Summarize notable patents, potential freedom-to-operate risks, and areas of opportunity for differentiation.

  19. Produce benchmarking metrics for customer acquisition and retention in [industry] (CAC, LTV, churn). Include data sources, typical ranges, and suggestions to improve unit economics.

  20. Create a go-to-market competitor playbook: list 5 competitor moves to watch, signals that indicate threat/shift, and recommended tactical responses (pricing, channels, product changes) in a 1-page action table.

Social Ads

  1. Create 5 ad copy variations for [product/service] targeting [audience]. Include headlines, primary text, and CTAs.

  2. Suggest 5 creative visual concepts for social media ads for [product/service]. Include format recommendations (image, video, carousel, story).

  3. Build a campaign structure for [platform] including objectives, ad sets, targeting, placements, and budget allocation.

  4. Analyze top-performing social media ads from competitors in [industry]. Include key messaging, visuals, and engagement metrics. Summarize findings in a table.

  5. Develop A/B test ideas for social ads on [platform] for [product/service]. Include variations for copy, visuals, and CTAs.

  6. Create a 30-day social ad content calendar for [product/service]. Include campaign goals, ad creative, targeting, and optimization checkpoints.

  7. Suggest retargeting strategies for [product/service] social campaigns. Include audience segments, messaging, and ad formats.

  8. Research typical CTRs, CPCs, and conversion rates for social ads targeting [audience/location] on [platform]. Provide source links and a comparison table.

  9. Draft a budget optimization plan for ongoing social ad campaigns. Include recommendations for bid strategies, placements, and scaling winners.

  10. Design a reporting framework to track social ad performance, including ROAS, CTR, CPC, conversions, and audience insights.

  11. Write 3 ad copy versions based on emotional triggers (fear, desire, belonging) to test against performance metrics.

  12. Create ad copy tailored for each stage of the funnel — awareness, consideration, and conversion — for [product/service].

  13. Develop a creative testing roadmap for [platform], listing which ad types, messages, and visuals to test weekly.

  14. Suggest user-generated content (UGC) ad concepts that feel authentic and drive engagement for [brand].

  15. Create ad copy scripts for short-form video ads (6–15 seconds) on [platform], optimized for mobile attention span.

  16. Generate audience expansion ideas by identifying lookalike or interest-based targeting opportunities for [product/service].

  17. Develop a seasonal or event-based ad campaign idea (e.g., holidays, product drops) for [brand]. Include visuals, offer, and timeline.

  18. Write 3 ad variations focused on storytelling — problem → solution → transformation — for [product/service].

  19. Create an ad performance summary template highlighting cost per result, frequency, and creative performance across platforms.

  20. Suggest cross-platform retargeting sequences connecting Meta, Google, and LinkedIn ads for consistent message delivery.

Visual & brand communication

  1. Create an outline for a brand style guide for [company/product]. Include sections for typography, color palette, logo usage, tone of voice, imagery style, and do’s/don’ts.

  2. Brainstorm 3 visual storytelling concepts for a brand campaign on [theme]. Include a concept name, visual style, and key narrative elements such as story arc, mood, and colors.

  3. Create a moodboard with 4 visuals for our [campaign or brand update]. Theme is [describe theme], and the tone should be [describe tone]. Use photoreal or illustrated style.

  4. Review the following marketing assets [insert links/files] and evaluate brand consistency in tone, visuals, and messaging. Provide 3 strengths and 3 areas for improvement with recommendations.

  5. Suggest 3 creative directions to refresh our brand identity. Include new color palettes, typography styles, visual motifs, and tone updates that align with [audience/market shift].

  6. Audit our current visual assets for [company/product]. Evaluate logo usage, color consistency, typography, imagery, and overall adherence to brand guidelines. Output a summary table with scores and recommendations.

  7. Create 3 sample social media post designs for [campaign/product]. Include suggested visuals, copy placement, color scheme, and CTA positioning.

  8. Suggest 5 innovative ways to visually communicate [brand message/value proposition] across digital and offline channels. Include descriptive visuals or concept sketches.

  9. Develop a visual hierarchy guide for [website/app/product], covering layout structure, typography scale, color usage, and focal points for clarity.

  10. Analyze 3 competitor brands in [industry] for visual identity and communication. Highlight strengths, weaknesses, and differentiation opportunities in a comparison table.

  11. Design a visual identity system for a new sub-brand of [company]. Include logo style, color themes, type hierarchy, and graphic elements.

  12. Create a campaign visual language guide for [product/service], showing how imagery, tone, and design elements connect across ads, packaging, and digital media.

  13. Suggest typography pairings for [brand personality or tone] with examples of how each pairing affects readability and mood.

  14. Develop packaging design concepts for [product category], emphasizing visual appeal, shelf differentiation, and brand storytelling.

  15. Write a brand manifesto script that visually represents the core mission, tone, and emotional resonance of [brand].

  16. Create a presentation layout template for [team/brand] that aligns with existing brand guidelines and communicates professionalism and consistency.

  17. Suggest animation and motion graphics guidelines for brand videos, including pacing, transitions, color rhythm, and logo reveal style.

  18. Design a cross-platform visual consistency checklist ensuring all content — social, print, web, and video — follows brand standards.

  19. Build a visual mood exploration for an upcoming rebranding project, showing three distinct creative territories with rationale for each.

  20. Create a color psychology analysis report for [brand/industry]. Recommend a palette that aligns with audience emotion, trust, and perception.

Public Relations Specialist

  1. Create a press release announcing [product/service/event]. Include headline, subheadline, body, quotes, and boilerplate.

  2. Draft a media pitch for journalists covering [industry/topic]. Include a strong hook, data/stat, and relevance to their audience.

  3. Build a media outreach list for [industry/niche]. Include journalist names, outlets, and contact information in a table format.

  4. Write a crisis communication statement addressing [issue/crisis]. Maintain a tone of responsibility, transparency, and reassurance.

  5. Develop a PR strategy for [brand/product/event]. Include objectives, key messages, target media, channels, and success metrics.

  6. Create 3 thought leadership angles for [executive/brand spokesperson]. Include topic ideas, potential publications, and talking points.

  7. Analyze recent media coverage for [brand/product]. Summarize sentiment, top mentions, and coverage gaps with recommendations.

  8. Draft a Q&A document for spokespersons preparing for media interviews about [topic/product]. Include anticipated questions and ideal responses.

  9. Build a 3-month PR calendar for [brand/product]. Include press release dates, media outreach windows, and event opportunities.

  10. Write a pitch email for a feature story about [company/executive/product]. Keep it concise and persuasive with a clear CTA.

  11. Develop a PR measurement framework for [brand/campaign]. Include KPIs like media mentions, sentiment, reach, and share of voice.

  12. Identify 10 key journalists or influencers in [industry/topic] relevant to [brand/product]. Include short bios and why they’re relevant.

  13. Draft a press kit outline for [brand/product/event]. Include press release, company background, product info, media assets, and contact details.

  14. Suggest 5 creative PR stunt ideas for [brand/campaign] aimed at increasing brand awareness and earned media coverage.

  15. Analyze competitor PR strategies in [industry]. Summarize key tactics, tone, and media relationships in a comparative table.

  16. Write a LinkedIn article or op-ed draft on behalf of [executive/brand]. Topic: [insert]. Maintain professional tone with data and insights.

  17. Create a media follow-up email template for journalists who haven’t responded to your initial pitch about [topic].

  18. Develop talking points for a press conference or media briefing about [announcement/product launch].

  19. Evaluate a recent PR campaign by [brand]. Provide analysis on effectiveness, reach, sentiment, and potential improvements.

  20. Create a reputation management plan for [brand/individual]. Include monitoring tools, response protocols, and escalation process.